Are Oz Retailers in for a sticky position given Amazon’s retail offering?
Amazon has lately capped many rumors of the behemoth coming to the shores of Australia by formally announcing that the company will be launching retail services within Australia soon. The move is speculated to send a shock through Australian retailers and is likely to trigger a carnival for consumers looking for lower prices and more options. Some expect a retail revolution to follow as the consumer discretionary sector is already among the worst performing sectors and that will possibly upset many Australian retailers (including JB Hi-Fi Ltd, Myer Holdings Ltd, Woolworths Ltd, Wesfarmers Ltd, Metcash Ltd) in the same way as Amazon had shaken the US market. Amazon entry led to wind-up of traditional business models and in turn closure of departmental and local chain stores. Amazon has long been associated to the Australian market after a successful expansion through other markets and is planning to set up a massive warehouse and logistics center that will be its base to shipping everything from local warehouse.
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