SWM to launch 100% owned long-form video catch-up TV digital product and platform: Seven West Media Ltd (ASX: SWM) confirmed amendments to its Yahoo7 joint venture agreement. As per the new agreement, which coincides with the completion of Verizon’s acquisition of Yahoo, Inc. and the formation of Oath, will continue to invest in the market-leading Yahoo7 joint venture in Australia. Both Seven West Media and AOL/Verizon will also explore broader opportunities that build on Oath’s consumer brands, original content, ad tech, proprietary data and potential acquisitions to further scale Yahoo7 in the region. Under the new agreement, SWM will launch and market its own long form catch-up TV service with TV content currently on PLUS7 and offer that exclusively through a separate, new and fully owned Seven platform within six months. Further, Yahoo7 JV will be tasked with exploring new opportunities with a broader content set including content from AOL/Verizon.
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